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About Us

The Team Behind Litelok 

Neil Barron is an industrial design graduate from the Royal College of Art, London with over 30 years of professional experience formerly as a qualified Aeronautical Engineer (Rolls-Royce aero engines) and latterly as an industrial designer and innovator.

He founded Gusto, a design and innovation consultancy, and through it has worked with a number of diverse clients including Boots, E.ON, Intel, Lego, The Body Shop and Unilever on the design and development of award winning products for international markets.

As well as this, Neil is an avid cyclist. After having a number of bikes stolen on the streets of London and continuously having to carry round heavy bike locks, the idea for Litelok® was born.

Neil then started Zeal Innovation Ltd at the end of 2013, with marketeer Will Riley, whom he met at Southampton University many years before, to develop and commercialise the Litelok® lightweight bike lock idea.

In addition to running Gusto and Zeal, Neil is involved with several UK higher education establishments. He is Royal Academy of Engineering Visiting Professor of Innovation at The Royal College of Art Innovation Design Engineering department with Imperial College and Visiting Professor at Queen Mary University London.

Building Better Security for Bikes 

The issue with most bike locks is that while bikes are getting lighter and lighter, secure locks are getting heavier and heavier. That’s because it’s the thickness of the metal chains and tubes that provides the additional security, however it also makes them cumbersome, heavy and impractical.

Neil and his team harnessed the unique security properties of multiple innovative, lightweight materials to create a composite strap called Boaflexicore®. Each layer provides additional security, meaning that it can withstand sustained attack to the highest level from tools like cable cutters, bolt croppers and hacksaws. Read our FAQs.

The Lock Itself 

Litelok® meets all British and International lock quality standards and has achieved Sold Secure Bicycle Gold, the best bike security rating awarded by the independent testing and certification house.

Litelok® weighs about 1.1 Kg (2.4 lbs) and unlike D locks, the strap is flexible and easy to secure around fixed objects. Litelok® also has a patented inline lock, which has been developed with a well-known UK manufacturer, which snaps securely shut without the need for a key. Litelok Gold was awarded Best Bike Lock by Cycling Plus (foldable category). Read a review about Litelok on The Best Bike Lock website. View our full range of products or check out our videos and images.

You can contact us on if you want to get in touch!


Zeal Innovation Ltd. (trading as Litelok®)
Unit 10, Technium 1, Kings Road, Swansea, SA1 8PH
Registered in UK
Registration/Company Number- 08781841
VAT number- 177201027
Registered for VAT in the UK
All Patents, Trademarks and Copyright are property of Zeal Innovation Ltd

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